Email marketing software enables

Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Business owners are constantly trying to improve their marketing efforts. Email marketing software is so much more than just a way to send and track emails.

Tools to increase your audience, segment your lists, and combine all your marketing channels turn the software into a powerful solution to grow your business and earn more revenue. We tested the most popular email marketing software on the market and considered price, ease of use, functionality, and more to give you the best options depending on what you need.

Mailchimp is the best overall email marketing software because it has the features that most businesses need, without being overly complicated or confusing.

Plus, it has the most generous free-forever plans of the software we tested. Its platform is one of the easiest to get used to with drag-and-drop features that allow you to stylize your emails. Mailchimp is the perfect tool for any business looking for a simple way to send emails to their customers. Users will enjoy the easy-to-understand reporting that helps them determine what is working and what isn't.

Things like open rates and click-throughs are easily identified so business owners know if readers are responding to the content. ActiveCampaign is the best email marketing software for automation because it has hundreds of pre-built automations that help you personalize campaigns for each subscriber. ActiveCampaign is a customer experience automation CXA software with email capabilities.

Because it is designed to manage contacts and the sales process, it offers more than integrations. After that, you will need to subscribe to one of the four paid plans, which you can pay monthly or annually. You can get a plan and adjust it for the number of contacts you have while still getting the basic features of the plan.

The Plus, Professional, and Enterprise plans increase the customer relationship management CRM capabilities of your platform. ActiveCampaign helps businesses build automations that are customized to increase engagement with subscribers, giving it the edge in this category.

The interface is easy to use, intuitive, and includes resources for any questions that come up during the process. It also includes sales automations so your marketing and sales processes can work together to earn more revenue. MailerLite is the easiest email marketing software to use because it has a drag-and-drop interface that makes it fun and intuitive to create the design you want.

MailerLite has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is email support to answer any questions and troubleshoot. It offers a free-forever plan that includes 1, subscribers and 12, email sends.

If you need more bandwidth or want more advanced features like the ability to remove MailerLite branding , there is a paid plan. Cost depends on how many subscribers you have. MailerLite includes all of the essentials for email marketing, without cluttering their system with advanced features.

This makes it the perfect fit for businesses looking for a straightforward approach to email marketing that they can master in days, not months. Hubspot is the best all-in-one marketing suite because it has great tools and reporting for all of your marketing campaigns across various channels website, social, email marketing, and more. Hubspot is a leader in CRM services that include email marketing. The platform can handle everything from emails, social media posts, and blog publishing, making it the top platform for an all-in-one marketing solution.

Hubspot combines all of your marketing activities in one place so you can have a centralized view of how contacts interact with your website, Google ads, social media, and email marketing. It provides insights into the buyer's journey, helping business owners better tailor their marketing efforts for success. The platform includes a robust training platform that not only reviews how to use the system but also highlights the best practices for successful marketing campaigns.

Moosend is the best affordable option not only because its paid plans cost less than most on the market, but also because you can pay either by the number of subscribers or by the number of emails sent, depending on which option is cheapest for you.

Plus, its tools are user friendly and make it easy to get attractive and timely emails out to your audience. Moosend is a cost-effective platform that gives users the choice of how to get billed: by subscribers or by email. Phone support is included that can help if you have trouble customizing one of the numerous templates provided.

The Pro Plan is priced based on the number of subscribers. You can opt to pay for the number of emails sent includes unlimited subscribers , which Moosend calls credits. With this option, you get the same features that are included in the Pro Plan, such as landing pages, and transactional emails. It allows you to pay either by the number of subscribers or by the number of emails sent, so you can choose which option is most cost-effective for your business. This combination means that subscribers receive personalized emails triggered by their shopping behaviors on your site and receive timely follow-ups based on how they interact with your emails.

Simple yet powerful drip campaigns. Designed to improve the online user experience for shoppers, Drip is the best email marketing software for e-commerce companies.

Its user support is available to help with issues setting up and using the service. We especially like how you can segment your lists so users get the best possible experience from your website and email alerts.

Here are a few of the price points:. For costs above this number of contacts, it's best to get details directly from the website. Drip is built for e-commerce, which means its workflows, email templates, and lead generation forms are designed with e-commerce best practices in mind.

It includes advanced segmentation and customization that allows you to hyper-target your campaigns in order to increase user engagement. Email marketing software enables users to create, send, and track emails to their list of subscribers.

Using software makes it easier to create well-designed emails, and also allows you to see key metrics such as open rates and click-through rates. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device.

IOther features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow.

You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts. Constant Contact offers a one-month free trial. Mailchimp is one of the most established email marketing platforms out there.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Mailchimp offers a free plan for up to 2, contacts and one audience. SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.

SendX offers a day free trial. SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.

SendPulse lets send different types of messages separately or combine them with Automation SendPulse is free for up to 15, emails to subscribers. There are additional costs for extra marketing channels. Freshworks CRM is a full-featured marketing automation solution for your business that includes email marketing.

It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions.

Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.

Freshworks CRM offers a day free trial. Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.

Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields.

Emercury is is a strong contender in the small-to-medium bracket. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Emercury enables you to sync your data with over 2, sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more. Choose between subscriber-based pricing and CPM pricing.

You can then use its drag-and drop editor to change the layout and elements like calls to action. Moosend is a great solution for smaller businesses as it has a generous Free plan. With it, you can segment your email lists based on different customer behaviours. This way, your emails will be very relevant to your subscribers which will help you to stand out.

It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time.

Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further. As we've already mentioned, email marketing has one of the best ROI of any marketing channel. When you consider that about 4 billion people around the world use email Statista , this isn't a surprise.

With such a large audience spread across different demographics, it would be shocking if email marketing didn't have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition. No matter your industry, email marketing will help you get your marketing message out to the right people and gives you a way to stay connected with your target audience after they've left your website.

Here are a few more reasons why your brand should be using email marketing:. Now that you're convinced email marketing is worth it, you're probably wondering what an email marketing platform actually is and why using one matters.

An email marketing platform is a software that lets you create and manage your email marketing campaigns. Simple enough, right? Email marketing platforms are typically SaaS Software as a Service tools that are cloud-based. A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails.

Your email marketing platform should ultimately make your life easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers. We recommend looking for these six features when choosing the best email marketing platform for your brand:. Email marketing platforms are supposed to make the life of an email marketer easier.

Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you're able to utilize all the features you need quickly and easily. A drag-and-drop email editor is a wonderful feature to have. And, if you have email designers, you'll want to choose a platform that allows for HTML email templates. If you don't have people to design your emails, make sure that the email marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand.

Email segmentation dramatically increases the ROI of your email campaigns. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly.

Segmentation is important if you want to personalize your email marketing campaigns. And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy.

There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to. Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time. One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing.

There are several email marketing benchmarks you'll want to track to ensure that your email marketing is meeting your goals. However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more.

When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions. These features are:. As a permission-based promotional tool, SMS marketing is also highly effective. When SMS paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy.

Website and landing pages are a quintessential component of online marketing. And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better.

Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect.

Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of.

Website personalization allows marketers to deliver unique buyer experiences. And this is critical today. Website personalization allows brands to deliver buyer-specific content in the moment. From the right blog post to help buyers along their journey, to a discount coupon for those ready to make a purchase, you can present buyers with targeted marketing engagements that increase conversions. Paid ad creation tools streamline marketing tasks. Like built-in CRM landing page and website builders, paid ad creation tools make it easier to track and measure conversions in one platform.

Today, email marketing platforms allow you to create ads for social media and search engine platforms. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker. They cover small, medium and enterprise recommendations.

We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more. Small businesses often have to balance affordability and functionality more than most. Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows:. ConvertKit - Perfect for driving engagement and sales. Mailchimp - Ideal for small businesses, creators and rolling out paid ads.

Aweber - A smart choice for small businesses that want reliability and a clean platform to work in and automation. These platforms make out list of the best for medium businesses along with features that make them good choices:. Larger brands require reliability, especially as they run multiple campaigns. While most platforms offer similar features, those targeted at large businesses are more robust and offer advanced features. Here are three platforms best suited for large businesses:.

We live in a world where apps have to talk to each other. These email platforms offer the best overall integration and platform experience:.

Email marketing platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. Here are platforms with the best retargeting options:. Surveys are a quintessential tool for businesses.